PAYGAL

Creative Team: Jen Schinkel & Alicia Young

The Pink Tax stems from the observation that many of women's common products (clothes, home health products and personal care products) are marked at a higher price than men's.

Through PayGal, we are giving women the opportunity to shop for their favourite things under the Pink Tax, without the Pink Tax. 

IDEA

INSIGHT

Campaign Posters

Social Ads

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