Even the strongest relationships have conflict. 

Insight

92% of couples describe a gradual increase in conflict after having children, mostly over trivial matters. Relationships are hard, especially after having kids, and we realize that the little fights sometimes take control.

Idea

Headspace will be campaigned in places that couples often argue, recognizing the reality of being in a relationship and giving you a way to grow past those little arguments. Headspace has created a spot in their app for couples to meditate, together or alone, to teach yourself to take a step back from whatever is frustrating you and breath.

drive thru-MOCKUP.jpg
thermostat ad-01.jpg
TP.jpg
laundry basket.jpg
MILK-2.jpg
aisle.jpg
bus ad.jpg

Creative Team: Sam Berlot & Jen Schinkel