A way to make a run something to be pumped about.

Brief

We must communicate to their new target (millennials) that they are a brand that offers more than just running gear, they offer an experience that can't be found anywhere else. 

Insight

In order for Brooks to reach the target, they must show millennials that they provide them a way of running that is not only good for their fitness, but that will also entertain them. 

Idea

Brooks has partnered with Strava to create an app extension - Running Parkour - a way to make your boring run something to be pumped about.